Privacy Policy

At David St-Germain Marketing Inc. (“DSG”), we are committed to protecting your Personal Information and complying with applicable data protection and privacy laws. This Privacy Policy governs use of Personal Information by DSG, whether such information is collected via our Website FirstNationsFinancing.net (“Website”) or otherwise, including through our products and services, including our vehicle financing products and services (collectively, the “Products and Services”).

This Privacy Policy is designed to help you understand the types of information we obtain from you and how we use, disclose and protect that information. In this Privacy Policy, the terms “we”, “our” and “us” refers to DSG, its subsidiaries and affiliates and the terms “you”, “User”, and “your” refer to a visitor of the Website or a User of our Products or Services.

By submitting Personal Information to us or by otherwise using any of our Products, our Services or our Website, you acknowledge and agree that your Personal Information may be used and disclosed by us in accordance with this Privacy Policy.

In this Privacy Policy, “Personal Information” means information about an identifiable individual, such as your name, address, date of birth, contact information (including home telephone number and personal e-mail address), employment status, and income. Please note that not all information that you share with us is considered Personal Information: for example, business contact information is not considered Personal Information.

By submitting Personal Information to us or by otherwise using any of our Products, our Services or our Website, you hereby consent to the collection, use and disclosure of your Personal Information in accordance with this Privacy Policy.

If you do not agree with some or all of this Privacy Policy, please do not use the Website or our Products or Services.

Further, if you are not of the age of majority in your place of residence, please do not use the Website or our Products or Services.

We recommend that you take the time to read this Privacy Policy so that you understand how we handle Personal Information. We may update or modify this Privacy Policy at any time by posting the revised Privacy Policy to the Website and, if you use our Website or our Products or Services following the posting of a revised Privacy Policy, you have consented to the revised Privacy Policy. We will include a “last revised” date on the Privacy Policy as displayed on the Website. We strongly encourage you to refer back to the Privacy Policy periodically.

1. How we Collect and use Personal Information

We collect Personal Information from you for specific and limited purposes, including to provide our Products and Services to you, where you consent to the collection, in order to meet our contractual commitments to you and to comply with our legal obligations.

When collecting Personal Information from you, we will identify the purpose for collecting your Personal Information at the time we request it and will not use or disclose your Personal Information other than for the purpose for which it was collected, without your prior consent or as otherwise permitted by applicable data protection and privacy laws. We endeavor to collect the minimum amount of Personal Information required to fulfil the purpose for which it was collected.

If you choose to obtain Products or Services, you will need to provide us with Personal Information, including your name, email address and other information about you. If you chose to withhold any Personal Information requested by us or withdraw your consent, it may not be possible for us to provide the Services to you or respond to your query.

We collect and use your Personal Information (or other information) in a variety of ways, including for the following purposes:

  • Information that you Provide: Your Personal Information may be collected and used by DSG to provide Products and Services to you, via our Website, our Products and Services, or otherwise. Specifically, we may use your Personal Information as follows:
    • to facilitate your relationship with us by processing your applications for Products or Services, addressing your requests and processing payments;
    • to create and manage your account with us and to correspond with you regarding such account;
    • to share information about DSG, the Website, our Products and our Services with you;
    • to communicate with you regarding inquiries for information or customer service requests or employment opportunities;
    • to detect, prevent or investigate security breaches or fraud, to protect our business and to maintain appropriate records for internal administrative purposes, including analyzing and monitoring usage of our Products and Services and updating, improving, testing and protecting those Products and Services; and
    • to deal with vehicle dealerships and financing companies to provide our Products and Services to you.
  • Automated Collection: Similar to other online service providers, we automatically record information when you interact with and use our Products and Services. This information may include your IP address, information about your Internet browser and settings, the date and time you used the Products and Services. When you use our Products and Services, we collect information about the device you use to access them. The information we collect will depend on your device settings, but generally includes device type, settings and operating system and unique device identifiers. When you use our Products and Services, we may collect information about your geographic location. Note that much of this information is not considered Personal Information, under applicable laws. Accordingly, we will comply with our legal obligations regarding such information.
  • Credit Reports: When you apply for or use certain Products or Services (for example, a referral to a car dealer for purposes of purchasing a car using financing), we may obtain your credit score from a credit reporting agency. We may also periodically update such credit score information. Upon your request, we will advise you as whether such reports have been ordered and will provide you with the name of the credit reporting company. You further agree that any vehicle dealers to whom we disclose your Personal Information may also request a credit report in connection with offering credit (or amending credit terms) or for collection purposes.

Wherever you have given us your consent to use your Personal Information, you may withdraw your consent at any time by contacting us at contact@autofinance.ca. You may no longer be able to access some or all of our Website, Products or Services if you withdraw your consent.

2. Our Disclosure of Personal Information

DSG may disclose your Personal Information with your express consent, for debt collection purposes, for loss or fraud prevention purposes or for DSG’s other legitimate interests. DSG may further disclose Personal Information if a law, regulation, search warrant, subpoena or court order legally requires or authorizes us to do so. We will use reasonable efforts to ensure that require that any third party to whom Personal Information is disclosed provides a comparable level of protection for your Personal Information, as provided in this Privacy Policy.

We also share some of your Personal Information with third parties or our affiliates in order to offer the Products and Services to you, including:

  • if we refer you to a vehicle dealer or a lender for a proposed transaction, we will disclose your Personal Information to such parties to facilitate the proposed transaction;
  • we may disclose your Personal Information to our affiliated entities that offer credit improvement services;
  • we may disclose your Personal Information to third party service providers for fraud prevention, payment processing or law enforcement; and
  • we may send information to third party service providers that help us to operate our Products and Services including Website hosting, data analysis, event logging, information technology, customer service, User analytics and email delivery and messaging.

Additionally, DSG reserves the right to disclose and to transfer Personal Information to a third party in the event of a proposed or actual purchase, sale, merger, amalgamation, or any other type of acquisition, disposition, or financing of all or any portion of DSG or any of the assets or shares of DSG, provided that the third party represents that it will continue to use the information for the purposes set out in this Privacy Policy and in accordance with applicable privacy laws. DSG also reserves the right to aggregate and anonymize Personal Information (or other information) stored on its system and use such aggregated and anonymized Personal Information (or other information) as it sees fit.

3. Retention of Personal Information

We routinely destroy Personal Information that is no longer required for the purposes for which it was collected, in accordance with applicable laws. We will delete your Personal Information when it is no longer required to retain the Personal Information as set out in this Policy.

4. Accuracy of Personal Information

DSG takes reasonable steps to ensure that any Personal Information in our custody is accurate and up-to-date for the purposes for which the Personal Information is to be used by DSG. In most instances, we rely on Users of our Products and Services to notify us of any changes to their Personal Information provided by them.

5. How we Protect your Personal Information

DSG uses reasonable and appropriate physical, administrative and technical measures designed to help you secure your Personal Information against accidental or unlawful loss, access or disclosure. Only staff and service providers who have a legitimate business purpose for accessing the Personal Information collected by us are authorized to do so. Unauthorized use of Personal Information by anyone affiliated with DSG is prohibited and constitutes grounds for disciplinary action. Even though we take steps to protect your Personal Information, security breaches cannot be eliminated and we cannot guarantee that your Personal Information will not be disclosed or used contrary to this Policy.

You and you alone are responsible for ensuring that you do not disclose your account access information to third parties. This includes, but is not limited to, not disclosing such information to anyone, ensuring that sufficient security software is installed and running on your computer, smartphone or tablet, that your network firewall is of sufficient quality and that your wireless connection is encrypted to a degree that will prevent third party access. DSG is not responsible for any failure by you to secure your own device and its access to the Internet or your use of public, unsecured networks. DSG also is not responsible for any failure by you to eliminate malware. These failures and others can make you vulnerable to privacy breaches and would put you and your data at risk.

6. Location of Personal Information

Personal information we collect is stored and processed by us and our third party service providers primarily in Canada, regardless of where you are located.

7. Personal Information and Children

We do not knowingly offer Services to anyone under the age of majority in their place of residence. If you are under the age of majority, you may only use our Website and Products and Services with the permission and involvement of a parent or legal guardian.

8. Cookies and Other Tracking Technologies

When you use our Website, a cookie or other tracking technology may be placed within the memory of your internet access device. We may use permanent cookies or server-side artifacts to help us track use of our services by Users, including casual visitors to the Website—such as (without limitation) the number and frequency of visits to our pages and which parts of our Website are visited. Similarly, we may also collect information regarding the type of device, your operating system, the browser you use, your internet service provider, your domain name, your internet protocol (IP) address, the date and time that you accessed our Products and Services, the Website that referred you to our Website, the web pages you requested and the subject of the ads you click or scroll over, and use such information to evaluate Website performance and service quality and to optimize the User’s experience of the Products and Services offered by DSG. To collect this information, we may use cookies, web beacons and similar technologies. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies. If you disable cookies off, some features will be disabled, which may affect functioning of the Website.

9. Links to Third Party Sites

The use of our Products and Services may lead you to third party Websites, including Websites advertising other products or services. Those organizations are separate and distinct from DSG and have their own separate privacy policies. We are not responsible in any way for how any third party collects, uses or discloses your Personal Information, so it is important to familiarize yourself with the privacy policies of these Websites before providing your Personal Information to them.

10. Direct Marketing

You may sign up to receive marketing or promotional communications from us. Where you have opted-in, we may use your Personal Information to inform you about us, our Products and our services, including promotional offers and events.

If you no longer wish to receive marketing or promotional communications from us, you can opt-out at any time by:

  • using the unsubscribe feature found in our emails and other electronic communications;
  • contacting us through the Products or Services; or
  • contacting us via email at contact@autofinance.ca.

11. Your Rights

Upon written request to our privacy officer at privacy@dsgauto.ca, you will be informed of the existence, use and disclosure of your Personal Information, and will be given access to that Personal Information. DSG provides an opportunity for individuals to challenge the accuracy and completeness of their Personal Information and have it amended as appropriate.

In addition to the above rights, you also have the right to:

  • request us to restrict our use or disclosure of your Personal Information;
  • object to our use or disclosure of your Personal Information; and
  • request us to delete the Personal Information we hold about you.

12. Contacting us

Accountability with respect to your Personal Information is important to DSG. In the event that you have any questions (including how Personal Information is managed by DSG), complaints or concerns about this Privacy Policy, or if you have reason to believe that we may have failed to adhere to it, please contact us by sending an email. Questions regarding your rights and responsibilities under this Privacy Policy can be directed to our privacy officer at contact@autofinance.ca.

Last Revised: October 22, 2020

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